Welcome In this issue Marketing Product Development BTB Industry Update - June 2008

Print Ads created with the NEW "Be One with Belize" concept

Since joining the Belize Tourism Board's marketing and public relations team this summer, BVK has been busy promoting and marketing Belize.

The new marketing message approved by the BTB, invites visitors to create a sensory connection with Belize, Mother Nature's Best Kept Secret; to "Be one" with the hemisphere's largest Barrier reef, the mysteries of the rainforest and the majestic Maya temples.

Three print ads reflecting this new concept have been created and placed in several publications:
(Click on the images below for a larger version)

  

Text below is the actual text displayed on advertising.

"A treasury of life-changing experiences in Belize. Be one with the Hemisphere's largest barrier reef, enchanting rainforests and the warm people of this Caribbean gateway to the fascinating Maya world. And just a two-hour flight from the U.S., Belize is the only English-speaking country in Central America. Begin your journey by calling 800-624-0686 or visit TravelBelize.org."

With this call to action visitors have direct contact to Belize via the 800 # and the travelbelize.org website and the intention is that visitors not only consider but actually book a Belize vacation.



BELIZE TOURISM BOARD

P.O. Box 325
64 Regent Street
Belize City, Belize
Tel: 011-501-227-2420
Fax: 011-501-227-2423
Toll free: 1-800-624-0686
Email: info@travelbelize.org
Website: http://www.travelbelize.org