BTB/BHA Partnership in the European Marketing Initiative

The Belize Tourism Board and the Belize Hotel Association have joined together in a European Marketing Initiative taking place in 2009. The objective of this initiative is to increase awareness of our destination in the European markets of the United Kingdom, Sweden, and Netherlands.

The initiative outlines participation in consumer shows for 2009 to include Vakantiebeurs (Netherlands), Destinations (London), TUR (Sweden), and London International Dive Show (United Kingdom). These consumer shows aim at yielding the greatest long term rewards for the entire tourism industry and for our country.

The Belize Tourism Board expressed their support for the BHA-led European Marketing Initiative and has since pledged its support with an investment of $50,000.00. The Belize Hotel Association already has 58 properties that expressed their interest in participating.

These upcoming European tradeshows employ a co-operative approach with the private and public sectors targeting the consumers in these markets. A local committee has been set-up to organize the Belize presence. To date BHA has had public consultations across the country to secure the participation of the private sector. Representatives attending will be fully trained with the knowledge of all partner properties that have signed up.

In support of the European initiative and all travel shows where Belize is represented, banners were placed on all BTB's websites inviting consumers, the travel trade and media to "Come Say Hello" –at these shows. The banners link to a page on belizetourism.org giving the details of show locations and dates.

For more information, contact the Belize Hotel Association at telephone number 223-0669 or email: bha@btl.net.