BTB Engages Services of New Marketing Communications Firm

At a meeting with private sector stakeholders at the Radisson Fort George on August 12th, the Belize Tourism Board was pleased to introduce its new marketing communications firm, BVK.

BVK is well-known for developing integrated communications campaigns and has won local, national, regional and international awards for excellence and outstanding achievement in public relations, marketing and advertising. With a staff of over 234 professionals, Milwaukee-based BVK has offices in Miami, Cape Coral, Chicago, Kansas City, Little Rock, Los Angeles, New Orleans, Phoenix, Sacramento, San Diego and Tampa.

The BVK team presented advertising ideas, public relations opportunities and other marketing strategies for Belize's tourism that are geared at developing the North American market. They also had an opportunity to meet with the private sector and the Marketing Advisory Committee of the BTB to develop new creative marketing concepts for incorporation into Belize's communications strategy. They emphasized the importance of the support and participation of stakeholders in supplying current information and encouraged dialogue between them and the international media. Consequently, new information and updates can be sent to BVK at belizepr@bvk.com.

This new partnership is expected to maintain and build new relationships for Belize with the international media in the U.S. and Canada and to enhance a comprehensive approach to marketing Belize.