Belize Tourism Private and Public Sectors Meet with Key Wholesalers in the U.S.

In an effort to grow its strategic alliance with the international trade, the Belize Tourism Board has teamed up with BTIA, Grupo TACA, and its U.S. partners to create greater awareness and business opportunities for Belize.

As a result, meetings were held in New York and New Jersey the week of March 17th to 20th, 2008 with Grupo TACA’s top priority wholesalers to discuss new and existing business initiatives for the Belize tourism product with their clientele. The discussions included new ideas where Belize can fulfill their client’s needs in the various niche markets, educational training for their specialized agents, co-op marketing opportunities and conducting business with the private sector in Belize. The group met with wholesalers namely LaTour, Club ABC, LibGo, Pro Travel, Explorica, General Tours, and Travel Impressions. Representing the Belize Tourism Board was Marketing Director, Shakira Oxley-Tsai and the Belize Tourism Industry Association was represented by Andrew Godoy, General Manager. Grupo TACA’s representatives were Dana Ullman and Glen Heilbron.

A familiarization trip is being organized for the TACA agents from May 18th thru to May 24th, 2008. The group of fifteen agents will be visiting Belize’s different natural attractions and conducting site inspections at different resorts in Cayo, Hopkins, Placencia, South Water Caye, and San Pedro. The itinerary for the group is being organized by Discovery Expeditions and the Belize Tourism Industry Association.