Mission Statement
The Product Development Department is charged with developing Belize as a premier tourist destination by designing and implementing meaningful programs that will improve the social, environmental, and economic position of our country.
 
Objectives

• To find creative ways to educate and sensitize Belizeans about the socio-economic impacts of tourism on Belize
• To develop and expand the internal and external systems used to collect and analyze information and data
• To strengthen tourism regulations and policing of the tourism industry
• To improve the infrastructure and tourism product in Belize
• To equip the tourism labor force with the skills and knowledge needed

Belize’s tourism product is multi-faceted in nature, from commercial to non- commercial, from tangible to the intangible. These elements include our natural and human resources, as well as man-made infrastructure and services. As a result, B.T.B’s Product Development Department has concentrated its efforts on developing an attractive and viable tourism product and tourism-related infrastructure and services in Belize.

Human Resource Development & Training:
The tourism industry is labor intensive and involves people at all levels from those involved in formulating tourism development plans to persons involved in accommodations, restaurants and tour guide sectors. As the number of vacation spots continue to increase and as expectations grow, it is vital that we find new and creative ways of equipping industry personnel with the necessary tools to meet this demand. The Product Development Department accomplishes this by developing systematic but aggressive approaches that present interested parties with the opportunity to enter, train and advance in the tourism industry.

Product Enhancement:
Belize is blessed with an abundance of natural resources. In order for tourism to reach the expected growth, the preservation and responsible management of our resources and the sustainable development of infrastructure are paramount. The Product Development Department is charged with developing Belize as a premier tourist destination by designing and implementing meaningful programs aimed at improving the social, environmental and economic position of Belize.

Public Awareness:
The stigma of tourism being an industry that is only made up of waiters and waitresses is still embedded in the minds of many Belizeans. In an effort to change this perception, the product development department believes that it is important to implement aggressive public awareness programs that will educate and sensitize Belizeans about the important role that everyone plays in the tourism industry thereby affecting the overall development of Belize.

Data Management:
The Product Development Department is responsible for collectingand disseminating accurate and relevant information to Belize’s private and public sectors in order for them to thoroughly understand and determine the new trends and performance of Belize’s Tourism Industry.

Qualified Retirement (Incentive) Program:
A link can be created to retire in Belize website www.belizeretirement.org

Click to meet the Product Development Personnel