Library items Contact BTB

Home arrow About the BTB arrow How BTB Works arrow Marketing arrow Marketing Staff

Marketing Overview

PDF Print E-mail

Shakira Oxley-Tsai
Director of Marketing & Public Relations

Shakira Oxley, Director of Marketing & Public Relations

  • Develops a country marketing and public relations action plan
  • Manages marketing and public relations activity in the international marketplace
  • Develops and maintains relationships with the international trade, press, and airline representatives
  • Seeks and encourages tourism business opportunities with prospective investors and key industry professionals in the international marketplace
  • Develops and maintains relationships with regional organizations such as Mundo Maya Organization, Caribbean Tourism Organization, and SICA


Melecia Banks
Marketing Officer

Melecia Banks, Marketing Officer

  • Is the key person responsible for the preparation of itineraries for individual and group trade and press familiarization tours
  • Attends and assists with the coordination and follow-up of trade shows
  • Supports international PR and Ad agencies with necessary follow up on projects


Michelle Bowers
Marketing Officer

Michelle Bowers, Marketing Officer

  • Maintains contact with International PR office to follow up on pending issues, including determining possible subjects for international press releases. 
  • Attends and assists with the coordination and follow-up of trade shows
  • Assists with local media and private sector relations
  • Supports international PR and ad agencies with necessary follow-up on projects


Karina Cunil
Marketing Officer

Karina Cunil, Marketing Officer

  • Responds to and services all incoming requests via the 800-Toll Free line, email, local calls, and walk-ins
  • Liaises with the embassies and consulates abroad to build international relations and to ensure that they have sufficient information to promote tourism
  • Fulfills local requests for collateral material and prepares information packets


Colleen Gillett
Marketing Officer

Colleen Gillett, Marketing Officer

  • Serves the information needs of arriving tourists and creates an atmosphere of welcome at the BTB information desk of the Phillip Goldson International Airport
  • Attends and assists with the coordination and follow-up of trade shows


Lorraine Herrera

Marketing Officer

Lorraine Herrera, Marketing Officer

  • Assists with incoming requests via the 800-Toll Free line, emails, local calls, and walk-ins.
  • Circulates press releases to appropriate mailing list
  • Monitors inventory levels both in-house and at fulfillment house
  • Fulfills local requests for collateral material and preparing information packets


Gale Malic
Marketing Officer

Gale Malic, Marketing Officer

  • Supports the aim of the Internet marketing strategy by maintaining updated tourism information online and broadens Belize’s marketing exposure on the Internet
  • Attends and assists with the coordination and follow-up of trade shows
  • Supports international PR and ad agencies with necessary follow-up on projects


Lorena Martinez
Marketing Officer

Lorena Martinez, Marketing Officer

  • Attends and assists with the coordination and follow-up of trade shows
  • Supports international PR and ad agencies with necessary follow-up on projects
  • Updates the wholesaler and travel agent lists


Althea Sebastian
Marketing Officer

Althea Sebastian, Information Officer

  • Serves the information needs of arriving tourists and creates an atmosphere of welcome at the information desk of the Fort Street Tourism Village



Alyssa Phillips
picture not yet available

 


Visitor & General Interest (News & Articles)
Click here to subscribe to the Local Tourism Industry mailing list
What's new
Get licensing and registration forms
Contact the BTB
 
Belize Tourism | About the BTB | Events & Awards | Hotels | Tour Operators | Tour Guides | Industry Updates | Training & Education | Travel Trade | Press/Media | Library | FAQ | Press Releases | Belize in the Media | Contact the BTB