Mission Statement
To increase awareness of the Belize Tourism Product and to promote Belize as a viable tourism destination both locally and internationally, focusing on existing markets while developing potential new markets as a means of making Belize a year-round vacation destination. Any other duties assigned.

Objectives

• To increase the awareness level of Belize as a tourist destination
• To increase tourism arrivals to Belize
• To drive tourism business to Belize
• To educate the visitor about Belize
• To create a brand personality for Belize
• To stimulate requests for information about Belize

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