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The BTB provides Customer Relations Training to Front Line Personnel

Front line personnel receives phase 1 of a two part Customer Relations Training facilitated by the BTB

Belize City, Belize, June 23rd, 2010— Monday, June 21st marked the first day of the Customer Relations Training that the BTB is providing to frontline personnel for Customs, Immigration and porters. As a result, 15 officers from the Customs and Immigration departments are engaging in phase one of a two-part Customer Relations Course being facilitated by BTB trainer Mrs. Luz Hunter. The training will allow these trainees to learn and obtain the necessary skills in customer relations.

This week marks the first of a two-part series of trainings being carried out to frontline personnel at the Philip Goldson International Airport. A similar training was initially carried out last year with officers at the Northern border. After its success, subsequent trainings were planned for the PGIA and the Western Border.

The training will provide frontline personnel with the necessary tools which in turn will allow them to provide a pleasant and positive first impression to visitors and will prepare them to deal with various scenarios where their ability to provide a top-notch service is sometimes tested. This is yet another step towards recognizing the importance of providing an excellent service primarily in that initial contact between visitor and country.

"The Belize Tourism Board is cognizant of the importance of first impressions of visitors to the destination and recognizes the need to equip personnel who are the first point of contact with the opportunity to enhance their skills at customer relations.” comments Director of Product Development, Laura Frampton.

The Customer Relations Training will cover important areas such as Customer Service Essentials, Attitude and Professionalism, Effective Communication, Handling Complaints and Team Work. Upon completion of the 32 hour-two part series, the officers will be awarded a Customer Relations certification from the BTB.

For more information on events taking place in Belize’s tourism industry, please contact the Marketing Department at the Belize Tourism Board at 227-2420, via email:  info@travelbelize.org or visit our website www.belizetourism.org.